A R I N A K A M U R A
Founder & CEO
Growing up, my wardrobe consisted of a mashup of color and patterns, as is the case when figuring out one's own particular style - but then 15 years ago I moved to NYC and the transition didn’t just change the way I looked at my professional life… it allowed me to find my style. I became fascinated with and fixated on wearing black. I was mesmerized at how subtle yet strong black wear could be. It wasn’t only its understated simplicity but more significantly the power that it gave me.
You see, although most people in my life wouldn't describe me as such, I am sort of an introvert who would always rather get all of the attention for my achievements than my clothing choices; that’s why I believe Yohji Yamamoto’s words resonate so perfectly with my own beliefs: "Black is modest and arrogant at the same time. Black is lazy and easy - but mysterious. But above all, black says ‘I don’t bother you - so don’t bother me’".
Black has timeless appeal and that’s why it’s the underpinning of my style - a canvas ready to take shape that has allowed me to wear one piece in so many different ways: I could wear the same dress for work in the morning, change my shoes and accessories before night out in the city and make people feel like I’ve worn a completely different outfit. Magic? No. That’s the kind of functionality and versatility that black wear bestows.
I don’t believe black wear is dull – or makes you look so for that matter - quite the opposite; black wear is bold, edgy and it tells a lot without being loud. You don’t grow to love black wear - it grows on you inevitably. In the most attractive and self-assuring way.
That’s why I created VOID/əv/COLOR. To give others the power to always feel powerful, sartorially put-together, elegant and in charge of their own style. I want people to experience a new way of dressing, one that is "trendless", timeless and adaptable to every season and occasion.
For me, Black is the ultimate purity & truth, void of noise, busyness and distraction. That’s how I came up with the name VOID/əv/COLOR. To me, Void isn’t about something missing, it’s about allowing space for something meaningful.
I wanted to dig deeper and clearly know the reasons why I only wear black and I must say it was well worth the introspection. There's a sense of trustworthiness and attractiveness in the color black. The days that we reserved black for Halloween are gone. In fact, gone are the days that we needed excuses to wear black. Our style choices are here to tell our stories – and VOID/əv/COLOR is here to offer you pieces that will help you tell yours through the passing of time and trends.
Follow her entrepreneur life on Instagram @lifeinvoc